Time it

Ever tried to get 41 words into a 10 seconder? You need more than a bullet train to get it done. How often do writers time the words they write? One would think it is a simple enough thing to do, but it obviously isn’t. The next time you are writing a commercial take a watch and time yourself doing the action. If it fits in real life it will fit in the film. Filmmakers don’t use any magic with time.